“Robots dominating the world” is the global fear that began after the release of an old science fiction movie once, and the idea of this film has moved to an unexpected realistic stage thanks to the radical developments in science, engineering and artificial intelligence. Robots have become widespread in the streets of many countries of the world. She walks among people and even works in restaurants, gyms, or even in social media, yes, as it has evolved in social media that followers interact with these robots (H2R (Human 2 Robot) at a tremendous speed, and millions of people around the world have moved to Instagram to follow a new wave of characters. Through the Internet and interact with them, they are called: "virtual influencers".
Who are hypothetical influencers?
Influential Alafteradion or CGI: Computer Generated Influncers, are "persons" No.aon Afteradion fictional was they were created by the computer and have the characteristics and features and personalities of human realism, the leaders have directed the virtual world people stereotype him and invented the so - called "virtual Balanflonsrz" or "influential virtual" of Through computer-generated images, since any word they speak is a pre-generated and programmed letters, and the behavior of virtual influencers is similar to the behavior and behavior of human influencers we know, they may take pictures of themselves and have conversations with followers or with other virtual characters and other human tasks.
Virtual influencers are also becoming a real force to be reckoned with in the influencer e-marketing field, with more of them appearing every week on Instagram with more and more contracted brands competing for the largest segment of followers.
How is the virtual effect built?
Behind all this creativity are smart people, brands, and individuals with a keen interest in technology, who worked on developing the Instagram accounts of these virtual characters until they reached the formulation of their being, as they chose their appearance, the way they dress, behave, the language they speak in addition to their age and field of work, and of course for all that creativity The payoff is enormous, as they get the money these influencers are making from the branding deals they contract with.
When a programmer generates an image of virtual influencers, it goes through long processing stages of development, which begins with understanding who the followers are, what their interests are and what types of people are receptive to the virtual influencers, then the programmer begins building this character through developing the color of the skin, eyes and facial expressions until it is produced in a specific way And edit them on the backgrounds they want, for example, if they create the kind of virtual effect that loves to travel, all they need in this type is a high-resolution background image of some real-world locations and places, and they can also mark them from their group list.
What are the benefits of virtual influencers for brands?
Companies and brands are the first beneficiaries of virtual influencers in order to reach new types of audiences, and be confident in the inevitability of these virtual influencers acquiring our favorite brands in the future and appearing in them continuously, as some of the most famous virtual influencers have reached more than two million followers on the site Social networking, Instagram, and they received tremendous acceptance and attraction by the public in order to learn the nature of their lives.
The flexibility of brands is one of the most important factors in attracting audiences, and virtual influencers will give brands more flexibility and control as they collaborate together. For example, if a real human influencer makes a mistake, it may be difficult to solve often or may be forced to re-photograph and thus Delay in launching the ad campaign, but when it comes to virtual influencers, the error can be erased and modified simply within minutes.
Christopher Travers has created a site that specializes in documenting the industry of virtual humans who work as influencers on social networks, and enumerates the benefits of dealing with these digital “objects” as they are cheaper than human influencers in the long run, they can be fully controlled, appear in more than one place at the same time, and most importantly they are They keep their lives without growing up or dying!
Some brands have begun to practice this marketing method that will become the title of the near future marketing, so the global car company " Renault" created its own virtual ambassador, "Liv", who presented it to the public with its latest television advertisement and in a pioneering step that will incite many to repeat it soon, as Dior, Coach OUA, Balenciaga, and Balenciaga are very few company names that have partnered with popular virtual stars, and experts predict that brands will spend nearly $ 15 billion a year on these influencers through 2022.
Here is a list of the most popular virtual influencers you should follow on Instagram before 2021 starts.
Laila Blue
She is the first virtual influencer of her kind in the Middle East. Laila was designed in 2018, she is based in Dubai and she is half French, half Lebanese. She graduated from the American University in Dubai after studying " motion graphics ", and she also publishes photos in picturesque locations all over Dubai. , She recommends her fans to restaurants and cafes as advertisements for these shops, and Laila also appeared on the cover of Grazia Middle East, a feat that many real influencers dream of. Although her account was established two years ago, she has only 969 followers on Instagram.
Noonoouri
Noonoouri is a cute virtual influencer, fashion designer and one of the fastest spreading virtual influencers on Instagram, as she has 368,000 followers on Instagram and thus secured a beauty contract with KKW, and has also become an ambassador for Dior cosmetics. Its founder, Juergz Zuber, is based in Germany, and she made her debut in the Middle East at the “Harper's Bazaar Arabia” tribute during a photo session wearing exclusively Zuhair Murad designs.
Lil Miquela
But
Imma is a model and hypothetical influencer in the world, creating a sensation in the world. Created by a Japanese tech company in 2018, according to Interesting Engineering, Imma was created by ModelingCafe CG. Imma takes her name from the Japanese word ima which means "now" She has 79.7k followers on Instagram and, despite being a virtual influencer, she was featured on the cover of CG World magazine in July 2019, and since that date she has continued to dominate the internet world and has appeared in numerous articles centered around the rise of virtual influencers.
Bermuda
Bermuda is a former Trump supporter who has changed its political views since then, was created by pioneers of machine learning and artificial intelligence Cain Intelligence and is one of the most controversial virtual influencers on the Internet, famous for her beautiful relationship with the hypothetical influencer Blawko and her disagreement with Lil Miquela who transformed To an amazing friendship last April, she has 150K followers on Instagram, and if you're interested in keeping up with the drama follow Bermuda right away.
Blawko
Blawko created by Brud, Blawko describes himself as "the sexual symbol of hypothetical youth" due to his clothing style, shape and tattoo, and this hypothetical effect may be the most mysterious of all virtual influencers due to the mask that covers half of his face, and it has become popular among users due to its loving relationship With the virtual influencer Bermuda, Blawko has also gradually grown in popularity, as he has appeared in a number of online interviews and created his own YouTube channel, with 139,000 followers on Instagram.
Shudu
Shudu is a virtual influencer created by photographer "Cameron James". She works in the field of fashion and is distinguished by her great realism that makes the follower confused. It should be noted that all of Shudu's photo sessions in favor of her contract with Fenty Beauty and Tiffany & Co, were filmed in Dubai. Sydney and London, and has 210,000 followers on Instagram.
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